THE HEALTH TECH LANDSCAPE
We are experiencing extraordinary progress across the healthcare industry – widespread adoption of telemedicine, the acceleration of new technologies, staggering growth and investment, a heightened consumer focus on healthcare, and sweeping regulatory and legislative changes.
Yet the landscape is increasingly noisy. Emerging and established players alike are competing to put a stake in the ground as leading innovators in the pursuit of Health 4.0. In fact, 78% of respondents in a recent Allison+Partners survey put their companies in the categories of “innovator,” “early adopter,” or “early majority” relative to Health 4.0. At the same time, the health tech “gold rush” continues to calibrate, and marketing must work harder when it comes to standing out.
One thing is clear: Health tech brands have significant opportunities to capture mindshare, and doubling down on authentic, outcome-centric storytelling points the way.