To us, health is deeply personal. So are the stories we tell.
Storytelling is an art and a science. At Allison+Partners we’re obsessed with precision. That means we know our audience’s values, the culture that influences them, and the experiences that motivate them to engage with brands. We also know how and where to make connections. Connections that drive even greater performance and engagement through optimized experiences, whether an earned media pitch, a piece of visual content, an event or an influencer partnership.
Through this new offering, we bring together experts from across the agency to create the perfect mix of creativity, authenticity and impact through the lens of our clients and the people they touch every day. As investments in storytelling continue to increase across the industry, health tech communicators need new solutions to help their brands break through. That's exactly what we help them do, with a hand selected team of seasoned experts who span health, tech, corporate communications, brand, editorial, and more. Storylab teams collaborate with account leads to bring all the experience of our agency to bear for our clients' benefit.
A recent Allison+Partners survey of 500 health tech leaders showed that in addition to doubling down on earned, health tech companies are also devoting more resources to owned, paid, and shared storytelling.
New: 2022 Industry Research
The Allison+Partners Health practice is deeply invested in understanding the business of healthcare and the forces at play that impact our clients' businesses, which is why we launched a large-scale research initiative to explore the impact of the pandemic on the health tech industry. Our goal was to understand the effects of the record-breaking infusion of capital into the digital health space and rapid adoption of technology across the healthcare ecosystem over the past two years.
We found that health tech is primed for a pendulum swing. While B2C solutions took center stage in 2021, B2B infrastructure solutions will dominate in 2022 and beyond.
Download the report to dig into the key findings and data from our research, as well as the implications of this post-pandemic pivot for marketing and PR professionals in the B2B, B2B2C, and B2C spaces.